Archer-Daniels-Midland Company
(ADM APAC)

2021 – Present
Agency: DANAMIC (DNMC Creatives)

Role

Art Lead

Project Brief

ADM required email newsletter designs for their internal communications portal. The client needed all designs to be editable via Microsoft Powerpoint, while maintaining high quality vector format. The primary concern for the newsletter was that the generic communications template presented would be too monotonous.

What do I do here?

My role as the Art Lead not just to design the newsletters each month but also to source for an appropriate solution for the client to archive, access, and edit easily.



The client required them to exported to an editable format and we decided to route them to a PowerPoint to create an editable solution on her end.


This allows for flexibility for last-minute copy changes with reduced cost and it gives her the ability to compile them into an archive for easy back-end storage.