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Work Experience


Toppan Digital Language

Brand Marketing Manager
London, United Kingdom
May 2025Present
  • Own & Evolve the Brand
    Own the brand identity and continuously refine it with leadership to align with evolving business goals.

  •  Lead Creative Strategy
    Manage the end-to-end creative process—overseeing campaigns, assets, templates, and systems to ensure consistent brand expression.

  •  Enable Cross-Functional Teams
    Equip internal teams with brand education, tools, and communications that reflect our values and culture.

  • Integrate Brand Across Touchpoint
    Collaborate across marketing, content, and events to ensure the brand shows up consistently in all client and digital touchpoints.

  • Govern & Strengthen Brand Perception
    Drive brand governance through regular audits and cross-team alignment—enhancing both internal brand adoption and external impact.

Brand Marketing Executive
London, United Kingdom
March 2022 – April 2025
  • Spearheaded design and production for conference collaterals, and spatial design with VP Marketing for sales team to facillitate successful deals

  • Initiated web-design changes to better user experience

  • Established Google Analytics for site visitorship tracking and designed a weekly reporting for analysis

DANAMIC (DNMC Creatives)
Art Lead
Singapore
June 2020 – Present
(Freelance and consulting)
  • Key Accounts & Campaigns: Archer-Daniels-Midland Company, Cargill (Dielectric Solutions), Dräger (Medical and Safety), People’s Association (Chingay50 2022), National Library Board, Tinkermind, Science Centre Singapore

  • Influenced artistic direction in creative pitches and client management in consultation with DANAMIC Management, with key accounts

  • Oversaw system design, user experiences, and brand-think concepting, with successful results in securing multinational & government clients

  • Spearheaded content creation social media plan for clients that resulted in 100x increase in organic reach on various platforms

MAMA MAGNET
Experience Coordinator
Singapore
December 2020–January 2021
  • Administered and managed an online booking system, Calendly, for exhibition show days and public programs

  • Formulated protocols for on-site operations that kept to COVID-19 safety measures with minimal user experience impact

  • Coordinated and hosted VIP bookings, Media, and Public bookings during exhibition show days, attracted and hosted over 3,000 guests during its run of 13 days
Kult Studio & Gallery
Gallery and Production Assistant
Singapore
August 2018–March 2019
  • Produced in 8-months, 4 street, urban art exhibition: The Super Sucklord, Pop-up at Culture Cartel 2019 & A Sign of The Times, MAD FOR SAM 2019 (8Q at Singapore Art Museum closing party)

  • Mobilised and was the key contact point for 40 artists, both local and international, while also coordinating with sponsors for various touchpoints

  • Conceptualised and planned production of the shows and programmes throughout the exhibition while balancing the needs of the internal team, vendors, and external clients

Education


University College London (UCL)
Msc in Digital Humanities
London
September 2021 – September 2022
  • Investigating the application of computational technology to the arts, humanities, and cultural heritage

  • Curriculum includes HTML, CSS, Javascript, R, XML & Database Management, Data Visualisation and GIS

  • Elective in Affective Interaction (UX research on affective state motivation decision) & Digitisation (Process of digitising physical objects in cultural heritage and its ethics and issues)

Nanyang Technological University
Bachelor of Fine Art
Major in Design Art, Minor in Art History
Singapore
2017 – 2021

  • Specialised in Visual Communication, 

  • Thesis project on UX translation of physical exhibition experience into digital catalogues

  • Curriculum electives in media issues, marketing, economics, and innovation and commercialisation

Ngee Ann Polytechnic
Diploma in Arts Business Management
Specialised in Visual Arts Management
2012 – 2015

  • Received Talent in the Arts Grant which skill in drawing; selected to attend summer school at Slade School of Fine Art

  • Initiated an independent collaboration with the Institute of Mental Health for a mental-health art exhibition in 2015

  • Part of the Executive Committee for Arts Appreciation Club in 2014–2015, and was part of the D3 Contemporary Dance Club

Skills Proficient


Adobe Suite – Imaging & Animation
Illustrator
InDesign
Photoshop
After Effects


Project Management
Atlassian Jira & Confluence


UI Wireframing / User Feedback
Adobe XD
Figma
Google Analytics

Programming Languages
HTML
CSS
R
Javascript

Certification
Agile for Design from Couresera
TikTok Auction Ads from TikTok Business

Languages
English
Mandarin
Cantonese